Rihanna makes history with new fashion label Fenty

Rihanna makes history with new fashion label Fenty

English table |
May 11, 2019

Singer Rihanna is to launch a fashion label with French luxury product cluster Moët Hennessy prizefighter Vuitton (LVMH).

 The label is termed Fenty, when the singer's full name - Robyn Rihanna Fenty, and can launch in Spring 2019.

She will become the primary lady of color to steer a house below the LVMH complete, and therefore the 1st lady to make a creative complete for the cluster.

The singer, UN agency has seventy million followers on Instagram, is wide acknowledged for her daring fashion selections.

Fenty, which is able to manufacture vesture, shoes, and accessories, is that the 1st new label below the LVMH complete since 1987. The label can be a part of around seventy brands already within the LVMH cluster, together with prizefighter Vuitton, Dior, and Givenchy.

Rihanna- 'It's not rocket science'
Rihanna appointed ambassador by Barbados

In a statement, Rihanna aforesaid that she had been given a "unique chance to develop a fashion house within the luxury sector, with no creative limits."

She added: "I couldn't imagine a stronger partner each creatively and business-wise, and I'm prepared for the globe to determine what we've got designed along."

The chairman and CEO of LVMH, physiologist Arnault, aforesaid Rihanna would be supported with a team and resources.

"Everybody is aware of Rihanna as a beautiful singer, however through our partnership at Fenty Beauty, I discovered a real businessperson, a true CEO and a terrific leader," he aforesaid.

The singer's cosmetics complete, Fenty Beauty, reached nearly five hundred million euros (£431 million) in sales by the top of 2018. The complete has been wide praised for its inclusivity.

Rihanna conjointly launched her own Savage X Fenty underclothing line in 2018.